Conversion Rate Optimization (CRO) Specialist

Metyis is growing! We are looking for a CRO Specialist with experience devising and implementing strategies to optimize website performance, increase user engagement, and maximize conversion rates +2 years of experience for a full-time position to join our Digital Commerce team in Madrid or Porto.

Who we are

Metyis is a global and forward-thinking firm operating across a wide range of industries, developing and delivering Big Data, Digital Commerce, Marketing & Design solutions and Advisory services. At Metyis, our long-term partnership model brings long-lasting impact and growth to our business partners and clients through extensive execution capabilities. With our team, you can experience a collaborative environment with highly skilled multidisciplinary experts, where everyone has room to build bigger and bolder ideas. Being part of Metyis means you can speak your mind and be creative with your knowledge. Imagine the things you can achieve with a team that encourages you to be the best version of yourself. We are Metyis. Partners for impact.

What we offer

• Opportunity to accelerate the pace of growth in digitalisation through advanced technology intelligence, and analytics

• Driving high-impact insights enhancing decision-making

• Interaction with senior stakeholders on regular basis to drive their business towards impactful change

• Driving brand equity and digital sales through enhanced digital experiences

• Opportunities to grow using a variety of tools to support development, such as mentoring, coaching and team building

• Become part of a fast-growing international and diverse team

What you will do

• Support development of A/B and MPV testing roadmap following business goals

• Actively design new test concepts to enhance customer experience; iterate on tests based on onsite behaviour analysis, competitor analysis, and customer feedback

• Coordinate tests from ideation through to completion. This will involve setting priorities, generating hypotheses, carrying them out, sharing the results, and ensuring deadlines are reached

• Collaborate across departments to ensure that tests (i) are completed on time and (ii) are likely to achieve ROI

• Give clear instructions to developers, designers, and publishers on test needs and the testing plan deadlines

• Create value by meeting predefined KPIs (e.g., conversion rate and customer acquisition)

• Isolate customer segments to personalise the customer experience

• Evaluate data and campaign performance – using several analytics tools – to identify opportunities for further website optimisation and to develop test iterations

• Specify test requests with a focus on capturing all requirements, identifying and clarifying potential issues and raising concerns where necessary

• Update stakeholders on test progress and outcomes

What you will bring

• 2+ years of experience in CRO

• Deep understanding of principles, methodologies, and best practices of e-commerce optimization

• UX continuous optimization to increase conversions and improve the customer journey

• Responsible for optimizing user experience and increasing conversions on digital platforms

• Analyze user behavior to identify friction points using tools like Google Analytics & Hotjar

• Develop & run A/B tests to optimize pages, forms, and conversion flows

• Enhance UX by improving navigation, accessibility, and interface design

• Collaborate with teams in marketing, design, and development

• Measure impact of changes and refine strategies based on data

• Stay updated on CRO & UX trends to drive innovation

• Capable of handling all facets of the analytical process, including analysis scoping, results briefing, creation of relevant and actionable suggestions, and results presentation

• Good knowledge of statistics (sample sizes, statistical power, significance, etc.)

• Experience with A/B and MVT testing tools

• Experience with Google Analytics

• Experience with Oracle Maxymiser, Adobe Analytics, Fast Start, and Contentsquare is advantageous

• Excellent planning abilities and the ability to coordinate requirements from many stakeholders

• Highly numerical and analytical individual with a great command of Excel

• Verbal and written communication skills in English and/or Spanish; ability to communicate to the senior executive levels

In a changing world, diversity and inclusion are core values for team well-being and performance. At Metyis, we want to welcome and retain all talents, regardless of gender, age, origin or sexual orientation, and irrespective of whether or not they are living with a disability, as each of them has their own experience and identity.