CRM Personalization Specialist

We are looking for a CRM Personalization Specialist with 5-8 years of experience to join our Digital Commerce team in our Digital Campus in Porto.

Who we are

We are Metyis, a forward-thinking, global company that develops and delivers solutions around Big Data, Digital Commerce, Marketing and Design and provides Advisory services. We have offices in 15 locations with a talent pool of 1000+ employees and more than 50 nationalities, dedicated to creating long-lasting impact and growth for our business partners and clients.

Together with HUGO BOSS, our esteemed business partner, we have embarked on a joint venture and created the HUGO BOSS Digital Campus, dedicated to increasing the data analytics, eCommerce and technology capabilities of the company and boosting digital sales. The HUGO BOSS Digital Campus employees will help create a state-of-the-art data architecture infrastructure, advanced business analytics, and the development and enhancement of HUGO BOSS’ eCommerce platform and services.

This collaborative environment will provide the capabilities required for HUGO BOSS to maximise data usage and support its growth trajectory towards becoming the leading premium tech-driven fashion platform worldwide.

What we offer

• Develop your professional career by shaping personalized, customer-centric experiences across omnichannel touchpoints.

• Accelerate digital transformation and business growth through omnichannel marketing expertise, advanced technology, and data-driven strategies.

• Drive customer engagement, conversion, and lifetime value by designing, scaling, and optimizing personalized customer journeys.

What you will do

• Acts as the global business owner for privacy-compliant, data-driven personalization use cases and customer journeys.

• Designs automated omnichannel journeys across Retail, eCommerce, App, CRM, and Performance Marketing to drive customer engagement and business performance.

• Identifies and develops impactful customer audiences and personalization concepts based on customer data and insights.

• Defines business requirements and collaborates closely with Product Owners, IT, Analytics, Retail, eCommerce, CRM, and Marketing teams.

• Drives KPI-based testing, optimization, and scaling of personalization use cases into always-on programs.

• Ensures data quality, privacy-by-design, and compliant customer data processes across personalization activities.

• Defines and steers personalization governance, including audience, contact frequency, and channel prioritization frameworks.

• Represents personalization within the Omnichannel organization and establishes effective cross-functional ways of working.

• Embeds privacy and data quality principles while identifying new personalization opportunities and market trends.

What you’ll bring

• Successfully completed studies in Business Administration, Economics, Communication, or a comparable qualification.

• 5-8 years of professional experience in an agency or specialist marketing area.

• In-depth knowledge of CDP, Marketing Automation, Personalization, A/B Testing, CRM, Consent Management, Data Privacy, and Data Quality & Management.

• Strong understanding of omnichannel marketing and campaign attribution.

• Knowledge of global data privacy regulations.

• Ability to translate business requirements into technical concepts and vice versa.

• Strong analytical, customer-centric, and creative mindset.

• Technically savvy with the ability to collaborate across business and technical teams.

• Acts independently with end-to-end ownership and minimal guidance.

• Strong presentation, communication, and stakeholder management skills.

• Experience working in international, cross-functional teams with fluency in English.