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CRM Specialist

  • Hybrid
    • Porto, Porto, Portugal
  • Digital Commerce

Job description

We are looking for a CRM Specialist with 2-3 years of experience to join our Digital Commerce team in our Digital Campus in Porto.

Job requirements

What we offer

 

  • Develop your professional career by shaping personalized, customer-centric experiences across omnichannel touchpoints.

  • Accelerate digital transformation and business growth through omnichannel marketing expertise, advanced technology, and data-driven strategies.

  • Drive customer engagement, conversion, and lifetime value by designing, scaling, and optimizing personalized customer journeys.

 

What you will do

 

  • Analyze and interpret customer behavior and engagement across loyalty programs to identify key trends and performance drivers.

  • Identify factors influencing membership program effectiveness and translate data insights into actionable recommendations.

  • Provide recommendations to markets and management to enhance membership programs and drive revenue growth.

  • Develop reports & offer analytical capacity on market specific research questions

  • Actively manage and further develop CRM reporting landscape based on the need of markets to provide easy accessible reports that are visually easy to interpret

  • Act as reporting business owner: alignment, priorisation and implementation with IT of all reporting requirements

  • Provide ad hoc market specific data analysis to support strategy consultancy

 

What you will bring

 

  • Ensure the CRM reporting landscape works properly and meets business needs; create and enhance reports/dashboards to track customer behaviour and KPIs

  • Strong analytical skills and solid knowledge of CRM systems

  • Expertise in loyalty programs and a strong understanding of customer engagement tracking processes

  • Solid knowledge of Databricks; proficiency in Python (PySpark) and SQL

  • Experience with SAP systems (Lumira, Analysis for Office, Analytics Cloud); Google Analytics is an advantage

  • Excellent Microsoft Office skills, especially Excel

  • Strong ability to prioritize and manage time effectively under tight deadlines

  • Proven team player with a proactive mindset, able to collaborate with cross-functional teams (IT, Data Scientists, Business)

 

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